MTNDEW x NBA

JaeTips has been sharing his hat design journey throughout the NBAPlayoffs powered by Mountain Dew ‘Chase The Crown’ Sweepstakes. Teaming with Ten35 for this year’s NBA playoffs. We were asked to craft a story centered around JaeTips sharing his hat design journey throughout the NBAPlayoffs powered by Mountain Dew’s Chase The Crown’.  For the first time, you can see his full story.

Directed by
HollandWest | Esteban Seranno